Health care marketing Essay Example | Topics and Well Written Essays - 1500 words

Health care marketing - Essay Example As the pioneers who â€Å"bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche† (Blatchford, 2010), Johnson & Johnson successfully used the branding strategy to turn the undifferentiated product ‘Mineral Oil’ ( used primarily for health and medical uses) into one of their most successful consumer products. The Johnson’s Baby product range was later extended to include more related products like the ‘No more tears shampoo’. The brand has become well-known for its comfort, care and safety message which has been communicated very effectively through the above-the-line advertising and their signature pink packaging. The marketing strategies of the Brand have been so successful because of the effective use of basic principles of marketing especially with regards to identifying the target market and developing suitable communications. Target Market   The target market can be formally defined as "A se t of buyers sharing common needs or characteristics that the company decides to serve" (Kotler et al, 2010). Defining the target market is the foundation step towards developing the value in a product or service, that will be communicated according to the consumers needs. The development of distribution, advertising, and production plans all depend on the target market as selected by an organization. ... The communication and value proposition offered is same for all segments. Differentiated: targeting several segments and offering them varied value propositions for a given product, in accordance with their specific needs Niche: Focusing on just one segment, provides them with specialized products with unique value proposition. (Kotler et al, 2010). An organization with a highly innovative product may want to go with niche marketing as they can concentrate their resources on developing a highly involved market for their product. This strategy may also be preferred for companies that are starting out small and do not have the financial and human resources required for a larger marketing plan targeting several different groups of consumers. Organizations have to be clear about their own strengths (and weaknesses), their long and short term goals and the external environment before deciding to utilize a particular targeting strategy. Consumer insight research is an important component o f this process, as it highlights what exactly are the consumer needs and their perceived reception to any new product and Johnson & Johnson. The market segments to be selected for targeting purposes are divided into groups with similar demographic and psychographic traits. The marketers group the consumers through evaluation of questions such as; will they feel the need for a certain product? If so what value will the ascribe to it? Can they afford it? Are they doers or achievers? Is brand status important to them? How important is family to them? And so on and so forth. Questions such as these are designed to provide consumer insight and feelings, which can help a company to design and communicate better solutions for them.

Team Building Essay Example | Topics and Well Written Essays - 1250 words

Team Building - Essay Example But a basic disadvantage in this type of functioning is that the employee doesn't feel the belonging to the organization and therefore may not go for value addition and creativity to the task. An individual is least bothered about the final product, once he/ she has done his/ her share of task. A team on the other hand helps in networking of the individuals, with exchange of ideas and suggestions. This not only helps in regular updation of the knowledge level of the team members but also enriches the final product and service. When the customer feels the advantage of value addition, he'll naturally be attracted towards the product/ service. The figure below depicts the difference between these two types of systems. Teams in general are committed for common goals as they are accountable for them. Teams can pool there resources, synergize their acts and the team members can complement and supplement each other's efforts to come out with the final product. Contribution from the concerned team members helps in widening the thoughts, assigning responsibilities, helps in implementing and constantly monitoring the results and feedback helps in devising a still better strategy. Structure and composition of a team forms the basis of its working. ... But the core characteristic is the commitment to a common goal. The team structure determines how to maximize the common efforts. If any one members of the team works in a manner adversely affecting the final outcome, then it acts as a de-motivating factor for other members in the team, which in turn affects the quality of the final product. Therefore an efficient team structure also takes care of such eventualities. A well designed team structures helps in polishing the abilities of the individual team members. A person's strengths may not always be visible; it might be overshadowed by something that he has done in the past. Sometimes it requires a personal trigger from the team leader. When the team members find that the team is behind them and the leader has enough confidence in them they come out of their shell with readiness to take initiatives. The trigger has to be the right one, because squeezing the wrong one might lead to further detachment. Strategies must be in place to s upport such initiates and experiments. Answer-2 Part-I: Contribution of leadership towards strategy implementation Howard Good (2006), the former president of Highland Central School Board in Highland, N.Y., says, "Being board president brings power and prestige, but you must inspire and help others to be successful". A team leader therefore plays the central role in making or breaking the team. It is the team leader who can synergize the efforts or just wither away the advantage, with his actions. A team leader is supposed to delegate the powers and responsibilities amongst his/ her team mates, inspire the team members by being an example and motivate his team with appropriate motivating factors. A leader